Social Media in Business
In this course, we examine the organizational use of social media technologies such as photo and website editing, blogs, web analytics, and social networks, as well as the use of social media analytics to drive business strategy. More »
Participation
An important part of social media is participation. In this class we will participate in conversations using Twitter, Blogs, Facebook and FourSquare More »
Social Media Uses
One of the common uses of social media in business is for marketing and CRM. However it is also used for recruiting, HR, legal, product management and the supply chain. More »
Business Analytics
We will be using a variety of Business Analytics tools to monitor social media sources and understand how to use them to make informed business decisions More »